Every organization has its unique DNA and mission. Still, for all of them, managing the organization's reputation has a tremendous impact on the business performance, the ability to provide (public) services or product sales, as well as the long-term viability of the business.

Therefore, strategic reputation management is at the core of corporate communication and includes activities related to the long-term strengthening of reputation in the domestic or international environment, as well as the identification and management of short-term risks that may originate from the external or internal environment.

Organizations do not exist and operate in a vacuum but in a specific local, national, regional and global environment. And with a multitude of external stakeholders whose activities have a strong indirect or direct impact on the success of operations, profitability or even the very existence of organizations.

Long-term successful organizations not only know how to identify key external (governmental, non-governmental, media, etc.) stakeholders but also establish effective communication with them, which positively impacts the wider business and solves specific or socially relevant topics and initiatives. The same applies to governments and government institutions, which have recently faced a decline in trust in society and need effective public campaigns to achieve the desired goals.

Despite the advent of new digital channels in the form of social networks, the media still influence and shape public opinion the most. Therefore, corporations, governments and NGOs must know how to strategically manage relations with the media, to cultivate relations with editors, journalists and media associations.

To this end, we help organizations develop and execute relevant public topics and stories that support strategic, business or organizational goals and address consumers or individual stakeholder groups. In doing so, we rely on our professional expertise and, if necessary, a more comprehensive network of external partners with in-depth industry-specific knowledge and experience in journalism.

We advise clients in preparing a communication strategy and media appearance and actively help realize planned media activities through online or offline channels, events, etc.

Crisis communication begins with good preparation because once we are in a crisis, there is usually no time for strategies and communication plans. That's why we help companies with the identification and proper preparation for crisis communication, including creating manuals for such situations, response exercises and public speaking training.

In the active phase of crisis communication, which is most often related to natural and work accidents and one-off events that cause significant reputational damage to the organization or management, we stand by you 24/7 and 365 days a year. We know how to advise and steer the crisis communication and provide implementation assistance in communication with internal and external publics, relations with the media in the form of public events (press conferences, interviews, public appearances) and other necessary communication support.

We are guided by numerous practical experiences that confirm that effective and clear communication can decisively contribute to calming and stabilizing the situation (as opposed to uncoordinated and sporadic communication, which can only worsen the situation).

In an ideal situation, everyone would make business decisions only based on reliable data and analysis. Of course, there is no perfect world. Still, nevertheless, we know that quality processed data, analytical reports and specific knowledge of local environments can significantly contribute to the quality of decisions made.

Our ongoing monitoring and reporting services include online and offline sources of information on economic policy, political conditions and scenarios, legislation, competitors, regulatory environment, potential risks and information on key stakeholders in a specific branch or industry. We provide services both in Slovenia and the region of South-Eastern Europe (SEE), and wider through the affiliate partner network.

Alignment is critical in mergers and acquisitions (M&A), not only on a strategic business level but also in communication with all stakeholders in terms of content and time. All too many takeovers and mergers have failed in the medium and long term precisely because of miscommunication and the risks that can arise from it. It is precisely for this reason that it is common for trusted external communication partners to take an active role in such processes, who can help manage the processes in a way that will not unnecessarily burden the management of companies or organizations.

At the same time, enabling all key processes to run smoothly to pursue common interests. We pay special attention to communication with the internal publics, as they (apart from local communities) are the most sensitive to changes. This type of communication requires additional preparation and a good strategy, primarily at the level of communication goals and channels – the key is that authentic information reaches each employee on time.

Employees and other internal stakeholders are central to employee commitment, motivation, work efficiency of internal organizational units and teams, and the ability to develop and retain talent. Business results and other strategic indicators reflect all of the above. Therefore, it is necessary to pay adequate attention to the area of internal communication, to plan it strategically, just like communication with the external publics, and to be consistent in the execution of the set activities.

Internal communication needs differ significantly, so proper guidance can save a lot of time and resources while at the same time optimizing planned activities adapted to the company's needs and industry specifics. As consultants, we help in these processes, as we have experience operating in larger business systems and smaller, more agile groups and ventures in the growth phase.

Managers at all levels are exposed to various forms of communication daily, from conducting conferences and meetings to communicating with internal publics or business partners, etc. This means management communication is far from just media relations or public speaking but is significantly broader.

This is where the need to acquire additional specific public speaking skills, training and scenario play for several levels of leaders in the organization arise, as well as strategic planning and management of the media appearance of the most exposed leaders in the organization, as they, with their own personal brand, also significantly shape the public image of the entire organization.

For our clients, we conduct public speaking training (in groups or individually), prepare communication plans and guidelines for managers for more effective communication with all stakeholders, run coaching programs and ensure the effective implementation of set activities.