Communicators constantly face various challenges, some of which we are more prepared for than others; sometimes it seems that dealing with unpleasant journalistic questions is the least of our worries.

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Amid all the external pressures, many communicators also face internal challenges. I’m not referring to issues with internal communication, but rather the struggle to position oneself as a communicator within the organization—to secure a seat at the decision-making table, ensuring that communication is not an afterthought only considered when something goes wrong or when there’s a need to "fix" a media story.

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I’m not pessimistic; I believe that by questioning our roles and addressing challenges, we can grow and progress. I am confident that PRSS, through its various activities—such as the SKOJ conference, the PR2 magazine, various events and roundtables, and book publications—provides a space where we can discuss our profession, share best practices, and learn from tough experiences.

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I believe I speak on behalf of the entire team, who in various ways (voluntarily!) assist in carrying out PRSS activities, when I invite you, dear reader (and I hope you don’t mind the informal address), to actively engage with PRSS. By doing so, you contribute not only to your growth as a communicator but also to the advancement of our profession.

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The text was originally published as an editorial in PR2 magazine - Issue 1 2024, edited by Tamara. The magazine is published by the Public Relations Society of Slovenia and can be ordered here.