Politics now resembles a reality show—a competition in shock value where responsibility is no longer a priority. Instead of serving communities, politics has become just another business. Shame has disappeared, as illustrated by Trump’s indifferent attitude toward Europe, Ukraine, Canada, and other nations. The rules have been dismantled, and the world seems turned upside down. In Gaza, where tens of thousands of innocent children have been killed, Trump would likely play golf without a second thought—painfully cynical and disturbingly detached. Meanwhile, Europe fears him, unaware that this only fuels his ego. Trump operates like a schoolyard bully, feeding on intimidation while craving validation from autocrats like Putin. One can only imagine how this must feel for the Ukrainian people, whom Trump casually dismissed by suggesting they shouldn’t have gotten involved in the war. Seriously? Ukraine was attacked and had no choice but to defend itself.

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Why Does This Communication Style Work?

Why have we become so desensitized? The answer lies in a complex web of social and technological shifts. Social media has radically changed the way politicians communicate, allowing them to speak directly to their voters without journalistic filters. In this new environment, simplicity, clarity, and emotional impact matter most. Trump, like other radical populists, is a master of triggering emotional responses. Algorithms that increasingly shape the information space fuel further chaos, catering to the whims of modern (tech) feudal lords who are the true rulers of the world.

People no longer seek analytical discussions but rather quick, digestible answers that evoke strong feelings—whether excitement or anger. These algorithms are designed to be addictive, making people more connected yet increasingly distant and alienated.

Additionally, the media ecosystem rewards extreme statements. The more controversial the remark, the more clicks and views it generates. Media outlets—whether driven by profit or fear of losing relevance—have adapted to this reality. Sensationalism is no longer confined to tabloids; it has become a strategy even for reputable news organizations. In such an environment, responsible and thoughtful communication seems to have little space left.

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Media ecosystem rewards extreme statements. The more controversial the remark, the more clicks and views it generates.

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Is This the Future of Political Communication?

Can we return to more measured political rhetoric? It is possible, but it will require a shift in voter expectations and media accountability. Politicians respond to public demand—if voters reward calm, well-reasoned discourse, they will adapt. However, if we continue to celebrate political spectacle, the culture of shocking statements will only grow stronger.

Over the past decade, political communication has become a tool for grabbing attention rather than exchanging ideas. Is this just a temporary phase or a new reality? If we desire change, we must first adjust our expectations and ask ourselves what kind of politics we truly want. As long as society prioritizes fast and emotional reactions over thoughtful arguments, shock-driven communication will remain dominant. But the power to change lies in our hands—we must decide what we reward and what we refuse to tolerate.

And we don’t need to look far for inspiration. In Serbia, students have been demonstrating for months, proving that change is possible. The real change starts with us.

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You might also want to read Why Don’t “Expert” Arguments Always Prevail in Public Discourse?